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The Augustinerstrasse IS the Old Town for many people.
It used to be the commercial heart of the city up until the 17th century
It runs from the Leichhof (originally the cathedral cemetery) right down to the confluence of the Holzstrasse, Neutorstrasse and Kapuzinerstrasse.
It’s survived a period where it appeared to consist exclusively of shoe shops and Italian restaurants.
These days it’s a good mix of galleries, eateries, book and music shops and cafes, with the odd boutique thrown in for good measure.
There’s the Frankfurter Hof for live music, the Augustiner Church to cleanse the soul and cobblestones to break high heels.
It’s a pedestrian precinct, but sometimes it’s easy to forget.
Bloody bikies…
Mainz Daily Photo 
>The bikes and the riders may be annoying, but what a great activity. Your photo reminds me that I need to dust off my bike when I get home. Spring weather and bikes in Minnesota, USA are very compatible. The area you describe sounds like a wondeful place to spend some time.
>A row of shoe shops – how dreamy. But I can live with the modern day assortment, too.