Mainz Daily Photo

>Smart idea – #78

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They call it the innovative stylish car from Daimler-Chrysler.

It’s pretty much the Edsel of the 90s and cost the CEO (along with a couple of other disasters) his job.

But it’s a cool concept.

2 seater, agile, park anywhere, cheap (ish)

Shame they’ve only sold a handful.

Reminds me of a story that my uncle (used to do consultancy for Boeing Vertol and Lycoming after he retired from the RAF as Group Captain) told me.

The marketing people at Fokker, a Dutch aircraft manufacturer, did some analysis and said “Look, there’s a gap in the market for a 65-passenger twin jet. Let’s build one”

And build one they did. And 2. And 3.

And then it slowly dawned on them why there was a market gap for 65-passenger twin jets.

No-one wanted a 65-passenger twin jet.

In 20 years, they sold around 200.

Boeing launched the 737 at about the same time and sold 6000. And counting

This entry was published on 5 May, 2007 at 15:21. It’s filed under Uncategorized and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

5 thoughts on “>Smart idea – #78

  1. >Do you still have to have a driver’s license for this toy car?

  2. >Yes, as one person above wrote, they’re introducing them to the US market next year. Hm, do you think another head will roll? Anyway, they’re popular here in Switzerland, maybe because of the Swiss connection? Loyalty? Personally, I’d like one, but I can’t justify it with the great public transportation system we have and my commuting needs at this time.Villigen Switzerland

  3. >My friend in Milan has one and loves it. She is able to find parking anywhere and before she could not find a place to park. Some of the places she parks in gets her into trouble but still… Nice photo. I found the narrative interesting too.I hope you get to see the Rose-Breasted Grosbeak that came to Brookville, Ohio yesterday. It is the first one I have seen since we moved here 44 years ago.

  4. >They hit the American market next year. A bit like a ride-on lawnmower with a roof…

  5. >I’d like to have one of these to zip around the neighborhood!

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