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Stumbled over this just excellent example of corporate landscaping in the Weissliliengasse yesterday.
A pillar of interior-lit sandblasted glass on a stainless steel plinth, set in a bed of pea gravel with clipped Taxus in geometrical beds defined by weathered steel and umbrellaed by maples.
Clean, elegant, tasteful. Find your own superlatives.
But then look at the website. (I did, because “Leoff” didn’t ring any bells at all.)
It’s horrible.
This is what they say about themselves
Shocking translation – ships are “she”, companies aren’t. For a start.
But it’s the worst sort of gobbledygook – the stuff that I thought I’d left behind when I quit the rat race to become a farmer.
(That’s what Patrick Maisey reckons, anyway – “Now that you’re a farmer, John…”
Bullshit bingo. Cram as many buzzwords into a sentence as you can, even at the expense of verbs.
Read about it here and play it here.
And cringe
This is Corporate Life in real-time..
>We used to play Bullshit Bingo at meetings sometimes….love it. Now, I don’t like these sort of landcapings very much….they seem like some cheap form of Japanese zen garden, without any soul at all. And the language to match! here’s my own favourite Sydney example of corporate bollocks – but at least they got the image right! http://sydneynearlydailyphot.blogspot.com/2006/08/developers-goals.html
>Corporations exist to make money for stockholders. They have no other interests. It is a wonder, almost, that their landscape is nice. I suppose it is their image and payback to investors that counts more than the underwear inside their website. You described it best and better than I could. But I do like your photography and your narrative.Besides that I had come to thank you for your visits and comments on my blog. Thanks.Abraham Lincolnoldmanlincoln