Mainz Daily Photo

>Geiz ist geil – #536

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Saturn, one of the national consumer electronics megastore chains, has an advertising slogan that’s become embedded into the language:

Geiz ist geil
(Cheap is cool)

Germans being financially conservative, debt averse (helped by the fact that credit cards have a very low penetration rate and home ownership is low compared with other European countries) and parsimonious (discounters such as Aldi and Lidl have 30% of the market), the advertising campaign struck an immediate chord.

So much so that someone with a felt pen and a gift for the vernacular has kindly summarised the story of St Martin on the plaque for us in Yoofspeak.

St Martin shared his cloak with a tramp (hobo) who was neither rich nor sexy.
St Martin didn’t buy into the concept that “Cheap is Cool“”

I like it…

This entry was published on 30 August, 2008 at 11:00. It’s filed under Commerce, Mainz and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “>Geiz ist geil – #536

  1. >it’s hard to translate “Geiz ist geil” best I found is “greedy is groovy”

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